The New Standard In Real Estate Pricing
The Focus 1st real estate pricing software is quickly becoming a must have for agents who want to provide a higher level of service to their clients. Its unique ability to both price and competitively position makes it the new benchmark for home valuation.
Software. Resources. Education.
Use Real Estate Reviews To Connect, and Create
Real Estate Reviews are one of the most powerful ways to stay connected with your clients in a way that yields more closings fast. The Focus 1st software allows you to be efficient with your time, while also creating a custom experience for each of your customers creating an atmosphere of trust, love and mentorship.
Powerful Graphs That Answer the Right Questions & Price Competitively
The Focus 1st graphs are all designed to answer key customer questions in a simple and easy to understand manner. Because of this, clients, who have little experience with MLS sheets, have been understanding the market. This clarity helps them move past their main fears and concerns and take action. Many agents have had major increases in listings, buyers and referrals because of the competitive advantage the graphs give them.
Access To The Resource Library
Along with the Focus 1st software, subscribers gain access to the ever growing resource library. This online database of templates, guides, and instruction is constantly growing. New tools are added to that help agents utilize pricing in every area of an agent’s business.
CMA and Report Templates
Searching and Pricing Guides
Customization and Marketing Resources
Immerse Yourself In Online & Offline Learning
A powerful tool is only as useful as your knowledge of it allows. Focus 1st is dedicated to helping subscribers gain expertise in using the software, pricing homes, and marketing themselves.
Learn With Our Instructional YouTube Channel
eBooks and Paperback Books To Help You Elevate Your Success
Live Support Available By Phone And Email
Made By Agents For Agents
Focus 1st LLC was started by two real estate agents who actively used the tools to grow their careers and better serve their clients. The tools to this day remain agent focused, and agent empowered.
What People Are Saying
“I use their services and let me tell you, it is great. Makes a world of a difference.”
— Grace Levine, Berkshire Hathaway Home Services Florida Realty
“The unique way your company has allowed me to present the data has me shining head and shoulders above my colleagues. I couldn’t see my business without it.”
— Dean Leonard, The Leonard Team Realty
“I love this product! You have no idea how awesome this is for me!”
— Heather Gagnon, William Pitt Sotheby’s International Realty
“This tool is one of the cornerstones of how I help my people.”
— Brian Schwartz, Macdonald Realty British Columbia
Agents From Every State & Canada Love Us
Focus 1st is the keystone in many agent’s sales systems. Their fans sell in the US, Canada and Caribbean Islands.
Make Your Pricing Competitive.
The Focus 1st software was developed by real estate agents, not statisticians. While most pricing and CMA software are based on the ‘Comparative’ method, Focus 1st takes pricing to another level by factoring in timing, momentum and competition to better match the reality of the real estate market.
When buyers are looking at homes to purchase they are not looking at past home sales and making their decision based purely on numerical value. They are looking at all the home for sale they can afford and match their criteria. Once they identify the properties they like and have seen them in person, the battle for their interest is underway. They are both consciously and sub-consciously weighing the pros and cons of different homes and finding the winner of their purchasing competition. If the home they want is a hot commodity that a number of other potential buyers are also offering on, the price of the home will increase. If a home has little buyers vying for it, or if it’s during the time of the year that less people are buying in that area, that will affect the price adversely.
All of this is common sense and simple to understand if you have ever sold real estate. If your pricing software can’t or doesn’t allow for you to factor in real purchasing factors, then it’s letting you down. You need a better system that lets you follow a simple process, to arrive at a VALUE, then lets you account for the current market situation and find true MARKET VALUE. This is what Focus 1st does that no other software offers. The process is the power.
The Competitive Positioning Process
Understand The Property
Understand The Area & Market Condition
Find Price Range Of Competitive Value
Understand The Price Range Market Conditions
Position According To Current & Future Conditions
FAQs
What Are The System Requirements For This Software?
The Focus 1st software runs in a Microsoft Excel 365 environment. In order to use all the functions of the program you must have an active and updated Microsoft Office 365 account. NOTE: This must be a full subscription, not an online use only account. The program requires the macros only available in the full Microsoft Excel program.
Does This Work On Mac & PC?
Yes. It works on both operating systems as long as you have the corresponding Microsoft Office 365 account and updated Microsoft Excel program. The majority of issues customers run into is not having updated their MS Excel, so turning on Auto-Update is recommended.
Does This Work In My Area?
The Focus 1st software is currently supported in over 600 MLS areas. The full list can be found here. If your MLS or area is not currently supported please send us an email at support@focus1st.com or use the Contact Us form to set up a meeting to get your area recognized by the software.
How Does The Sign Up Process Work?
Once you’ve subscribed your account will be created. You will receive and email containing your login information (if you don’t see this email within 15 minutes check your spam folder) and instructions on how to download the software through your account interface. Your account interface is where you will find the activation code you will need to save in your software as well. If you have multiple computers (home, work, travel, etc…) or get a new computer, you can download the software by simply logging in and downloading the program.